Fairmont Builds Ultimate Customer Intelligence Platform With SAS

Overview

As a provider of luxury accommodation and unique travel experiences, Fairmont Hotels & Resorts appeals to guests who want more than just a place to rest their heads. Some of the company's more recognizable names include The Plaza in New York, The Savoy in London and The Fairmont Royal York in Toronto. The challenge was the need to optimize CRM efforts to maximize profits and customer experience. Fairmont deployed SAS data quality software for enhancing the quality, reliability and accuracy of data; SAS Web Report Studio for Web-based query and reporting; SAS Enterprise Guide, a graphical guide for powering SAS applications; and SAS Enterprise Miner for analyzing vast amounts of data.