Data Mining / Analysis - IT Library : ZDNet Asia

White Papers

Case Studies

Vendor Webcast

Show all content

Title Date Added Company

The University of Alabama and SAS Educate the Next Generation of Data Mining Experts 2006-09-28 01:00:20 SAS Institute

With two looming trends - the retirement of the baby boom generation and a growing skills gap - conspiring to make top-notch employees scarce, companies are increasing their reliance on institutions of higher learning to graduate a well-educated work force. That's why academic degree programs like the one co-sponsored by the University of Alabama and data mining leader SAS are generating so much interest.

Propensity Modeling and Marketing Evolution a Powerful Combination at Yapi Kredi 2006-09-28 01:00:20 SAS Institute

Established in 1944, Yapi Kredi Bank has introduced products and services that changed the face of banking in Turkey. In 2002, Yapi Kredi ran cross-selling campaigns to recruit customers to telephone banking, using basic supervised selection methods, and achieved a response rate of 12 percent. But when these campaigns started to falter, Yapi Kredi decided to apply SAS Enterprise Miner technology and the SAS data mining methodology to breathe new life into the strategy.

[x+1] Optimizes Clients' Sales Efforts With SAS 2006-09-28 01:00:20 SAS Institute

Knowing exactly which products and services potential customers need the moment they enter a Web site - before they even log in - is the surest way to optimize the advertising dollars. Using SAS software, [x+1], a leading provider of conversion optimization solutions for advertisers - knows how to make that happen. [x+1]'s products leverage traditional and online direct marketing techniques for its clients by anonymously analyzing many types of demographic, transactional and behavioral data. It then uses predictive modeling to automatically determine the right audience for each client and the right offers for each segment of that audience. The New York-based company accomplishes that lofty goal by using a variety of SAS offerings, including SAS Enterprise Miner and SAS/OR.

World Vision: A Better Look at Donors 2006-09-28 01:00:20 SAS Institute

When addressing major social issues such as homelessness and hunger, every dollar counts. To maximize results, leaders of nonprofit agencies need to make sure each appeal reaches the right donor audience. SAS helps World Vision, a Christian relief agency that links needy children, their families and their communities with generous donors, discover which types of fundraising campaigns are most effective and which donors are most likely to continue giving. The agency also uses SAS to organize and analyze demographics and donation histories, the timing of gifts, payment methods, and whether a gift came in response to a certain appeal.

Kitchen Appliance Manufacturer Reduces Warranty Claims With SAS 2006-09-28 01:00:20 SAS Institute

A typical warranty claim includes customer requests, service notes and technical jargon, plus contact information, parts numbers and date/time fields. Like most manufacturers, Sub-Zero and Wolf know this data is a gold mine for improving product quality and customer satisfaction. But too often, the cumbersome process of coding and classifying that data and then sifting through it to identify trends can slow down the product improvement process. In an industry where product defects can take, on average, six months to a year to identify and address, the Sub-Zero Freezer Company and its corporate companion Wolf Appliance Company are using SAS software to cut those times in half.

Retaining Valuable Customers and Increasing Response Rates With SAS 2006-09-28 01:00:20 SAS Institute

With the advent of the Internet age, the rules have changed in the insurance business. There is much greater price transparency, customers are more likely to shop around for the best deal, contracts are shorter, and customer turnover is at unprecedented levels. As the No. 1 composite insurer in Switzerland, Winterthur decided it would be a mistake to compete on price alone. They decided to focus on delivering superior service and claims handling to their best customers. The company used SAS to calculate present and long-term customer value based on a holistic view of the customer.

Williams-Sonoma Understands Teens as Well as Sophisticates 2006-09-28 01:00:20 SAS Institute

Williams-Sonoma Inc., retailer of fine home furnishings for every room in the home, has introduced a hot new catalog - Pottery Barn Teen - which offers everything from fringed lamps and pillows to chic furniture and accessories. But how did this sophisticated retailer decide how to market its new brand to the trendy teenage audience? With the help of SAS. Using SAS Enterprise Miner, senior modeling analysts and modeling analyst easily combined demographic data on the teenage market with traditional Pottery Barn sales data to create an original mailing strategy for the Pottery Barn Teen catalog.

Whirlpool: Quality Means Loyalty 2006-09-28 01:00:20 SAS Institute

Whirlpool Corp., the world's leading manufacturer and marketer of major home appliances, envisions the day when its products are in every home, everywhere. To reach that goal, Whirlpool's Global Quality Division is incorporating innovation and analysis to its warranty approach. Using SAS as its Business Intelligence foundation, Whirlpool looks for significant savings in warranty costs.

Wells Fargo's 401(k) Business Booms With SAS 2006-09-28 01:00:20 SAS Institute

As a leading provider of retirement plans for small and large businesses, Wells Fargo has witnessed a 600 percent increase in 401(k) plans and a 670 percent increase in monthly 401(k) trade volumes in the past few years. Amazingly, the popular financial services company has managed this six-fold boost in business without additional trading staff. Thanks in part to a SAS application that automates a large part of the trading process; the bank now employs even fewer trading analysts than it did few years ago.

SAS 9 at the Warsaw School of Economics 2006-09-28 01:00:20 SAS Institute

Founded in 1906, the Warsaw School of Economics (WSE) is the oldest economics university in Poland and one of Europe's leading management schools, with some 16,000 students, 3,000 of whom are doing postgraduate research. Since the early 1990s, WSE has radically reformed its teaching program, integrating courses and giving students greater scope to define their areas of study. WSE won the 2004 Enterprise Intelligence Award (Academic Category) in recognition of the School's innovative use of SAS 9 software in teaching and research. This case study explains how SAS helps to bridge academia and business, educating future generations of economic strategists and senior managers.

Jump to 1 2 3 4 5 6 [7] 8 9 10

Title	Date Added	Company
The University of Alabama and SAS Educate the Next Generation of Data Mining Experts	2006-09-28 01:00:20	SAS Institute
With two looming trends - the retirement of the baby boom generation and a growing skills gap - conspiring to make top-notch employees scarce, companies are increasing their reliance on institutions of higher learning to graduate a well-educated work force. That's why academic degree programs like the one co-sponsored by the University of Alabama and data mining leader SAS are generating so much interest.
Propensity Modeling and Marketing Evolution a Powerful Combination at Yapi Kredi	2006-09-28 01:00:20	SAS Institute
Established in 1944, Yapi Kredi Bank has introduced products and services that changed the face of banking in Turkey. In 2002, Yapi Kredi ran cross-selling campaigns to recruit customers to telephone banking, using basic supervised selection methods, and achieved a response rate of 12 percent. But when these campaigns started to falter, Yapi Kredi decided to apply SAS Enterprise Miner technology and the SAS data mining methodology to breathe new life into the strategy.
[x+1] Optimizes Clients' Sales Efforts With SAS	2006-09-28 01:00:20	SAS Institute
Knowing exactly which products and services potential customers need the moment they enter a Web site - before they even log in - is the surest way to optimize the advertising dollars. Using SAS software, [x+1], a leading provider of conversion optimization solutions for advertisers - knows how to make that happen. [x+1]'s products leverage traditional and online direct marketing techniques for its clients by anonymously analyzing many types of demographic, transactional and behavioral data. It then uses predictive modeling to automatically determine the right audience for each client and the right offers for each segment of that audience. The New York-based company accomplishes that lofty goal by using a variety of SAS offerings, including SAS Enterprise Miner and SAS/OR.
World Vision: A Better Look at Donors	2006-09-28 01:00:20	SAS Institute
When addressing major social issues such as homelessness and hunger, every dollar counts. To maximize results, leaders of nonprofit agencies need to make sure each appeal reaches the right donor audience. SAS helps World Vision, a Christian relief agency that links needy children, their families and their communities with generous donors, discover which types of fundraising campaigns are most effective and which donors are most likely to continue giving. The agency also uses SAS to organize and analyze demographics and donation histories, the timing of gifts, payment methods, and whether a gift came in response to a certain appeal.
Kitchen Appliance Manufacturer Reduces Warranty Claims With SAS	2006-09-28 01:00:20	SAS Institute
A typical warranty claim includes customer requests, service notes and technical jargon, plus contact information, parts numbers and date/time fields. Like most manufacturers, Sub-Zero and Wolf know this data is a gold mine for improving product quality and customer satisfaction. But too often, the cumbersome process of coding and classifying that data and then sifting through it to identify trends can slow down the product improvement process. In an industry where product defects can take, on average, six months to a year to identify and address, the Sub-Zero Freezer Company and its corporate companion Wolf Appliance Company are using SAS software to cut those times in half.
Retaining Valuable Customers and Increasing Response Rates With SAS	2006-09-28 01:00:20	SAS Institute
With the advent of the Internet age, the rules have changed in the insurance business. There is much greater price transparency, customers are more likely to shop around for the best deal, contracts are shorter, and customer turnover is at unprecedented levels. As the No. 1 composite insurer in Switzerland, Winterthur decided it would be a mistake to compete on price alone. They decided to focus on delivering superior service and claims handling to their best customers. The company used SAS to calculate present and long-term customer value based on a holistic view of the customer.
Williams-Sonoma Understands Teens as Well as Sophisticates	2006-09-28 01:00:20	SAS Institute
Williams-Sonoma Inc., retailer of fine home furnishings for every room in the home, has introduced a hot new catalog - Pottery Barn Teen - which offers everything from fringed lamps and pillows to chic furniture and accessories. But how did this sophisticated retailer decide how to market its new brand to the trendy teenage audience? With the help of SAS. Using SAS Enterprise Miner, senior modeling analysts and modeling analyst easily combined demographic data on the teenage market with traditional Pottery Barn sales data to create an original mailing strategy for the Pottery Barn Teen catalog.
Whirlpool: Quality Means Loyalty	2006-09-28 01:00:20	SAS Institute
Whirlpool Corp., the world's leading manufacturer and marketer of major home appliances, envisions the day when its products are in every home, everywhere. To reach that goal, Whirlpool's Global Quality Division is incorporating innovation and analysis to its warranty approach. Using SAS as its Business Intelligence foundation, Whirlpool looks for significant savings in warranty costs.
Wells Fargo's 401(k) Business Booms With SAS	2006-09-28 01:00:20	SAS Institute
As a leading provider of retirement plans for small and large businesses, Wells Fargo has witnessed a 600 percent increase in 401(k) plans and a 670 percent increase in monthly 401(k) trade volumes in the past few years. Amazingly, the popular financial services company has managed this six-fold boost in business without additional trading staff. Thanks in part to a SAS application that automates a large part of the trading process; the bank now employs even fewer trading analysts than it did few years ago.
SAS 9 at the Warsaw School of Economics	2006-09-28 01:00:20	SAS Institute
Founded in 1906, the Warsaw School of Economics (WSE) is the oldest economics university in Poland and one of Europe's leading management schools, with some 16,000 students, 3,000 of whom are doing postgraduate research. Since the early 1990s, WSE has radically reformed its teaching program, integrating courses and giving students greater scope to define their areas of study. WSE won the 2004 Enterprise Intelligence Award (Academic Category) in recognition of the School's innovative use of SAS 9 software in teaching and research. This case study explains how SAS helps to bridge academia and business, educating future generations of economic strategists and senior managers.