| Title | Date Added | Company | |
|---|---|---|---|
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Business Intelligence: How Accountants Bring Value to the Marketing Function | 2006-08-30 01:00:13 | SAS Institute |
| Technology has ushered in a new marketing era. Thanks to tools like affordable data storage, real-time capture devices, satellite communications, and multidimensional databases, traditional mass marketing is giving way to newer strategies that market products or services to specific groups of customers. Using the information from these IT tools to make decisions and formulate action plans turns the data into business intelligence. Now management accountants can play an expanded role in their companies by mining business intelligence in order to plan and control the marketing function. | |||
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Wireless Intelligence | 2006-08-30 01:00:13 | SAS Institute |
| Wireless devices provide novel modes for sharing intelligence in business settings. Access to needed facts and policies is available in a wide variety of locations, just in time for decision-making, operations guidance, and real-time collaborations. Expertise sharing is expedited, further mobilizing the intellectual capital of the enterprise. Given the advantages, financial decision-makers must gain familiarity in the costs and measurable benefits when investing in these technologies. | |||
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Getting the Most Value Out of Enterprise Applications | 2006-08-30 01:00:13 | SAS Institute |
| A great deal of resources - time, people, and money - has been devoted to the development and implementation of enterprise applications. As with many areas of technology when they first arise, enterprise applications were envisioned as miracle cures to a vast array of operational and strategic business ills. However, the initial payoff was often a disappointment compared to the sizeable investments required. While the heyday of ERP and other bulky, all encompassing applications may appear to have passed, in truth much of the benefits of enterprise applications have yet to be reaped. Leading companies understand the need to do more than the basics with the data rich applications and are looking to Business Intelligence (BI) to take them the next step forward. | |||
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Center of Excellence Aligns Business and IT for Successful Enterprise Data | 2006-08-30 01:00:13 | SAS Institute |
| When a well known pharmaceutical company set out to supply its management with globally integrated data for more effective enterprisewide decision making, it triggered a groundswell of department-driven data warehousing projects intended to provide data on key performance measures. And the attempt resulted in a fragmented data management infrastructure, in which duplicate data collection and reporting drove up expenses, and inconsistent data meant management still couldn't track business performance on a global level. In response, the company created a global data warehousing services group, or Center of Excellence, that was charged with leading data warehousing projects according to an enterprise data architecture and standardized methodology. | |||
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Marketing the Data Warehouse | 2006-08-30 01:00:13 | 1105 Media |
| To increase their chances of success, data warehousing managers need to learn from professional marketers how to build enthusiasm, excitement, and lasting support for the data warehouse. The key is to view the data warehouse as a "Product" and build a brand image for it. This involves creating a marketing plan that defines the data warehouse's purpose and value, creates a memorable identity for it, and communicates key value propositions to target audiences through selected channels. Marketing a data warehouse is effective and fun. | |||
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Answers at the Speed of Thought: Providing Real Time Information through Data Warehousing | 2006-08-29 09:46:57 | Netezza |
| Any time delay between a command initiation and when its effects begin is a threat in today's world, especially as speed is vital to stay ahead of fast-moving competitors. This time delay, known as latency, can plague the entire data warehousing experience. Data may take hours, or even days, to update - causing stale and inaccurate analysis.
This whitepaper will look at a family of data warehousing appliances, and how they are built to eliminate latency, allowing your users to get up-to-date information immediately, rather than using outdated data. In addition, an explanation of how and why these appliances can process data faster, allowing for faster queries and backups. |
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Linking ABC/M and the Balanced Scorecard | 2006-08-10 01:00:12 | Cost Technology |
| Activity-Based Costing (ABC), Activity-Based Management (ABM) and the Balanced ScoreCard (BSC) are established management methods. They are building blocks of performance management systems. ABC and ABM provide cost and other business intelligence about key business elements including resources, activities, products, services and customers. The BSC translates strategic goals into a set of performance measures balanced according to the important dimensions of performance. It helps communicate and execute the strategic plan by defining success in quantitative terms at each level of the organization. Successfully linking ABC and the BSC requires a different type of ABC model. | |||
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Performance Management - Making It Work, Part 4: Data Mining to Support Performance Management With Analytical Intelligence | 2006-08-10 01:00:12 | SAS Institute |
| This paper describes how information technologies, namely data warehousing; data mining with their powerful Extraction, Transform, and Load (ETL) features, and business analytics (e.g., statistics, forecasting, and optimization) all produce data from diverse source platforms transparent. That is, these technologies convert raw data into intelligence - the power to know. In almost all industries and commercial sectors today, information is key to becoming competitive. But before discussing how technology will create value, the paper first discusses some confusing issues related to value. | |||
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Business Performance Intelligence: A New Dimension in Corporate Profitability and Accountability | 2006-08-10 01:00:12 | SAS Institute |
| Now, by mandate of the U.S. Securities and Exchange Commission under the Sarbanes-Oxley Act, CEOs and CFOs have to attest personally to the veracity of their financial statements. More than ever, companies need to align customers, suppliers and their own organizations in one strategic direction. That direction must be based on a holistic view of interdependent variables and tradeoffs across functions and organizational boundaries. Decision makers at all levels of the organization must be empowered to make effective decisions in rapidly reduced timeframes. The answer is business performance intelligence, a new business model that is more efficient and dynamic than traditional business practices. | |||
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Business Intelligence - Beyond the Software | 2006-08-10 01:00:12 | International Legal Technology Association |
| While there is no one definition of business intelligence, there appears to be general agreement on what it does: it converts operational data to knowledge, providing meaningful information that facilitates effective decisions aligned with firm strategy. Offering unlimited analytical potential, BI is most successful when implemented with the support of senior management as part of a change initiative, often in the areas of enterprise performance management that employs elements of the balanced scorecard. Firms employing BI can effectively communicate strategy on a real-time basis firm wide through a combination of dashboards, event-driven reporting and report alerts reflecting specifically selected Key Performance Indices (KPI) aligned with firm or business unit strategy. |