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Title Date Added Company

The CMO's Strategic Agenda Benchmark Report 2006-01-01 IBM

Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs (Chief Marketing Officers) do to improve marketing effectiveness through marketing automation.

Oracle Database 10g Standard Edition One: Meeting the Needs of Small and Medium-Sized Businesses 2005-09-27 03:00:02 Oracle

Databases have become key in enabling businesses to efficiently manage their data assets and to effectively use information to better understand their businesses. This document considers the question of what is needed for small and medium-sized businesses to successfully implement and maintain database applications, considering limitations of budget, time, and expertise. It considers such issues as ease of installation, ease of use, reliability, and manageability of relational database management systems (RDBMS). It also explores how Oracle has delivered such capabilities with Oracle Database 10g Standard Edition One.

ORACLE DATABASE 10G STANDARD EDITION ONE 2005-09-27 03:00:02

Oracle Database 10g Standard Edition One is designed for deployment in small- to-medium business environments. It is easy to install and configure, and comes complete with built in selfmanagement capabilities. Oracle Database 10g Standard Edition One manages all your data, and allows all your business applications to take advantage of the proven performance, availability, security and reliability provided by the Oracle Database, at a low cost. Oracle Database 10g Standard Edition One provides complete upward compatibility with other Editions, protecting your investment as your usage requirements grow.

ORACLE HTML DB 2005-09-27 03:00:02

Oracle HTML DB is a web-based application development and deployment tool integrated with Oracle Database 10g. Oracle HTML DB enables users- -with only a web browser and limited programming experience� to quickly create secure and scalable web applications that can be instantly deployed to tens, hundreds, or thousands of users. Oracle HTML DB is a standard feature of Oracle Database 10g, available in all editions at no additional charge.

Get Connected. Get Online. Get Results. Oracle Application Server Standard Edition One. 2005-09-27 03:00:02

Businesses of all sizes are facing increasing pressure to become more competitive, efficient, and transparent, offer superior customer service; and comply with various government mandates. The shift of applications to an internet computing model is creating both new opportunities and competition from non-traditional sources.

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM 2006-07-20 10:57:20 Institute for Operations Research and the Management Sciences

The authors provide a fully personalized model for optimizing multiple marketing interventions in intermediate-term Customer Relationship Management (CRM) and derive theoretically based propositions on the moderating effects of past customer behavior and conduct a longitudinal validation test to compare the performance of the model with that of commonly used segmentation models in predicting intermediate-term, customer-specific gross profit change. The findings show that response to marketing interventions is highly heterogeneous, that heterogeneity of response varies across different marketing interventions, and that the heterogeneity of response to marketing interventions may be partially explained by customer-specific variables related to customer characteristics and the customer's past interactions with the company.

Evaluating the ROI from CardScan for CRM 2006-02-07 08:57:41

CardScan for CRM can deliver an initial ROI based solely on time saving in data entry and data correction. However, the greatest benefits come from being able to quickly and consistently capture more leads with complete and more accurate data, thus enabling companies to fully leverage the capabilities of their CRM systems.

The real ROI from streamlining the contact entry process for a CRM solution is not in saving time and correcting errors, but in leveraging the benefits of a common contact base across sales, marketing, and customer support � and reducing the potential missing contacts or incorrect contact details that result from manual data entry. Companies can expect initial ROI from reduced data entry and correction time and cost, but the greater ongoing ROI will come from enabling their sales and marketing managers to take advantage of strategic sales and relationship-building opportunities.

Download this Nucleus Research white paper, sponsored by CardScan, to learn more.

Loading Cube Data at Non-Leaf Levels 2005-12-06 01:01:57

SAS 9 OLAP Server cubes load input data into a multi-dimensional structure that enables fast retrieval of summarized views of that data. This paper explains how to load data like these into SAS9 OLAP Server cubes, how the cube loading options for ragged and unbalanced hierarchies implicitly support virtual members, and how the cube reads your input data into virtual members. This paper discusses advanced cube-loading techniques. Knowledge of the MDX query language is helpful for understanding the notation of dimension, hierarchy, level, and member names.

Effective Database Marketing: Leveraging Data Management 20040402000410 DataFlux

With some advance planning and attention to good data management practices problems caused by bad data can be avoided and organizations can get the most from the database marketing initiatives. This paper focuses on the importance of effective data management for database marketing. It teaches how to improve the consistency, accuracy, and reliability of customer and prospect data. And through an explanation of best practices for integrating information from disparate sources, it shows how to use data management processes to build the best possible relationship between organizations and their customers.

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Title	Date Added	Company
The CMO's Strategic Agenda Benchmark Report	2006-01-01	IBM
Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs (Chief Marketing Officers) do to improve marketing effectiveness through marketing automation.
Oracle Database 10g Standard Edition One: Meeting the Needs of Small and Medium-Sized Businesses	2005-09-27 03:00:02	Oracle
Databases have become key in enabling businesses to efficiently manage their data assets and to effectively use information to better understand their businesses. This document considers the question of what is needed for small and medium-sized businesses to successfully implement and maintain database applications, considering limitations of budget, time, and expertise. It considers such issues as ease of installation, ease of use, reliability, and manageability of relational database management systems (RDBMS). It also explores how Oracle has delivered such capabilities with Oracle Database 10g Standard Edition One.
ORACLE DATABASE 10G STANDARD EDITION ONE	2005-09-27 03:00:02
Oracle Database 10g Standard Edition One is designed for deployment in small- to-medium business environments. It is easy to install and configure, and comes complete with built in selfmanagement capabilities. Oracle Database 10g Standard Edition One manages all your data, and allows all your business applications to take advantage of the proven performance, availability, security and reliability provided by the Oracle Database, at a low cost. Oracle Database 10g Standard Edition One provides complete upward compatibility with other Editions, protecting your investment as your usage requirements grow.
ORACLE HTML DB	2005-09-27 03:00:02
Oracle HTML DB is a web-based application development and deployment tool integrated with Oracle Database 10g. Oracle HTML DB enables users- -with only a web browser and limited programming experience� to quickly create secure and scalable web applications that can be instantly deployed to tens, hundreds, or thousands of users. Oracle HTML DB is a standard feature of Oracle Database 10g, available in all editions at no additional charge.
Get Connected. Get Online. Get Results. Oracle Application Server Standard Edition One.	2005-09-27 03:00:02
Businesses of all sizes are facing increasing pressure to become more competitive, efficient, and transparent, offer superior customer service; and comply with various government mandates. The shift of applications to an internet computing model is creating both new opportunities and competition from non-traditional sources.
Optimizing the Marketing Interventions Mix in Intermediate-Term CRM	2006-07-20 10:57:20	Institute for Operations Research and the Management Sciences
The authors provide a fully personalized model for optimizing multiple marketing interventions in intermediate-term Customer Relationship Management (CRM) and derive theoretically based propositions on the moderating effects of past customer behavior and conduct a longitudinal validation test to compare the performance of the model with that of commonly used segmentation models in predicting intermediate-term, customer-specific gross profit change. The findings show that response to marketing interventions is highly heterogeneous, that heterogeneity of response varies across different marketing interventions, and that the heterogeneity of response to marketing interventions may be partially explained by customer-specific variables related to customer characteristics and the customer's past interactions with the company.
Evaluating the ROI from CardScan for CRM	2006-02-07 08:57:41
CardScan for CRM can deliver an initial ROI based solely on time saving in data entry and data correction. However, the greatest benefits come from being able to quickly and consistently capture more leads with complete and more accurate data, thus enabling companies to fully leverage the capabilities of their CRM systems. The real ROI from streamlining the contact entry process for a CRM solution is not in saving time and correcting errors, but in leveraging the benefits of a common contact base across sales, marketing, and customer support � and reducing the potential missing contacts or incorrect contact details that result from manual data entry. Companies can expect initial ROI from reduced data entry and correction time and cost, but the greater ongoing ROI will come from enabling their sales and marketing managers to take advantage of strategic sales and relationship-building opportunities. Download this Nucleus Research white paper, sponsored by CardScan, to learn more.
Loading Cube Data at Non-Leaf Levels	2005-12-06 01:01:57
SAS 9 OLAP Server cubes load input data into a multi-dimensional structure that enables fast retrieval of summarized views of that data. This paper explains how to load data like these into SAS9 OLAP Server cubes, how the cube loading options for ragged and unbalanced hierarchies implicitly support virtual members, and how the cube reads your input data into virtual members. This paper discusses advanced cube-loading techniques. Knowledge of the MDX query language is helpful for understanding the notation of dimension, hierarchy, level, and member names.
Effective Database Marketing: Leveraging Data Management	20040402000410	DataFlux
With some advance planning and attention to good data management practices problems caused by bad data can be avoided and organizations can get the most from the database marketing initiatives. This paper focuses on the importance of effective data management for database marketing. It teaches how to improve the consistency, accuracy, and reliability of customer and prospect data. And through an explanation of best practices for integrating information from disparate sources, it shows how to use data management processes to build the best possible relationship between organizations and their customers.