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 TitleDate AddedCompany
whitepaper "Going Up, Going Down!" - A Review of Quarter 2/20062006-06-01 MessageLabs
  Welcome to the June Edition of the MessageLabs Intelligence monthly report. This report provides the latest threat trends for June 2006, as well as a quarterly retrospective, to keep you informed regarding the ongoing fight against viruses, spam and other unwelcome content.   
whitepaper Simplifying Access and Integration for iSeries (AS400) System2006-03-31 02:06:25
  Understanding the Importance of Data Integration This white paper provides an overview of the need for a comprehensive data integration strategy. It is dedicated to all users of IBM's iSeries (aka AS 400) looking to incorporate Enterprise Application Integration (EAI) or Enterprise Information Integration (EII) technologies for the purpose of business intelligence, analytic reporting or data warehousing requiring real-time universal data access.   
whitepaper Going Beyond Spreadsheets: How Visual Modeling Can Enhance Decision Analysis2006-12-02 01:00:18 Business Objects
  Traditional spreadsheet technology has peaked as the most effect method of data analysis. This paper outlines how the next advancement in the speed and quality of decision making comes with the creation of fully interactive and visually compelling models that provide greater insight into data.   
whitepaper Enterprise Document Presentment: StreamServe Automates the Personal Touch2006-07-10 16:29:05 StreamServe
  Whether they're delivered as printed documents, HTML emails, or voice or text messages, it's important that the customer communications that are generated by ERP, CRM, or other back-office systems be as attractive and targeted to your customers' individual interests and needs as possible.

Download this IDC white paper to read about enterprise document presentment (EDP) systems and how they help today's businesses achieve this goal. The paper features several brief but compelling case studies of real-world companies that have implemented StreamServe's EDP solution. They highlight how StreamServe has helped those companies turn their routine business correspondence into an effective marketing tool for cross-selling, up-selling, and brand building. 		  
whitepaper The CMO's Strategic Agenda Benchmark Report2006-01-01 IBM
  Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs (Chief Marketing Officers) do to improve marketing effectiveness through marketing automation.   
whitepaper Oracle Database 10g Standard Edition One: Meeting the Needs of Small and Medium-Sized Businesses2005-09-27 03:00:02 Oracle
  Databases have become key in enabling businesses to efficiently manage their data assets and to effectively use information to better understand their businesses. This document considers the question of what is needed for small and medium-sized businesses to successfully implement and maintain database applications, considering limitations of budget, time, and expertise. It considers such issues as ease of installation, ease of use, reliability, and manageability of relational database management systems (RDBMS). It also explores how Oracle has delivered such capabilities with Oracle Database 10g Standard Edition One.   
whitepaper ORACLE DATABASE 10G STANDARD EDITION ONE2005-09-27 03:00:02
  Oracle Database 10g Standard Edition One is designed for deployment in small- to-medium business environments. It is easy to install and configure, and comes complete with built in selfmanagement capabilities. Oracle Database 10g Standard Edition One manages all your data, and allows all your business applications to take advantage of the proven performance, availability, security and reliability provided by the Oracle Database, at a low cost. Oracle Database 10g Standard Edition One provides complete upward compatibility with other Editions, protecting your investment as your usage requirements grow.   
whitepaper ORACLE HTML DB2005-09-27 03:00:02
  Oracle HTML DB is a web-based application development and deployment tool integrated with Oracle Database 10g. Oracle HTML DB enables users- -with only a web browser and limited programming experience— to quickly create secure and scalable web applications that can be instantly deployed to tens, hundreds, or thousands of users. Oracle HTML DB is a standard feature of Oracle Database 10g, available in all editions at no additional charge.   
whitepaper Get Connected. Get Online. Get Results. Oracle Application Server Standard Edition One.2005-09-27 03:00:02
  Businesses of all sizes are facing increasing pressure to become more competitive, efficient, and transparent, offer superior customer service; and comply with various government mandates. The shift of applications to an internet computing model is creating both new opportunities and competition from non-traditional sources.   
whitepaper Optimizing the Marketing Interventions Mix in Intermediate-Term CRM2006-07-20 10:57:20 Institute for Operations Research and the Management Sciences
  The authors provide a fully personalized model for optimizing multiple marketing interventions in intermediate-term Customer Relationship Management (CRM) and derive theoretically based propositions on the moderating effects of past customer behavior and conduct a longitudinal validation test to compare the performance of the model with that of commonly used segmentation models in predicting intermediate-term, customer-specific gross profit change. The findings show that response to marketing interventions is highly heterogeneous, that heterogeneity of response varies across different marketing interventions, and that the heterogeneity of response to marketing interventions may be partially explained by customer-specific variables related to customer characteristics and the customer's past interactions with the company.