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 TitleDate AddedCompany
whitepaper Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management2006-10-20 01:00:16 SAS Institute
  Staples, Inc., the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution. When the company decided they needed an integrated marketing solution, SAS was an obvious choice. SAS Marketing Automation will support the company's corporate database marketing team to provide increased efficiency at every stage of the process. The strength of the embedded analytics in their campaign management processes will help them maximize ROI from their marketing communications.   
whitepaper Retailer Casual Male Turns to Sophisticated Analytic Software From SAS2006-07-06 03:03:31 SAS Institute
  With consumers spending less but expecting more, retailers like Casual Male Retail Group Inc., the leading specialty retailer of men's big and tall apparel in the U.S., Canada and UK, must squeeze more profit from every dollar they spend on marketing and information technology, and must maximize existing resources like customer and sales data. Software from SAS, the leader in business intelligence, is helping Casual Male drive more precise marketing, refine operations and save money.   
whitepaper Enabling New Clickstream Analytics with Netezza's Easy-to-Use, High-Performance Data Warehouse Appliance2006-08-29 09:47:03 Netezza
  Don't just let your data sit there....make it actionable!

Amazon.com replaced its existing clickstream database with a Netezza data warehouse appliance that now houses 25TB of data. The NPS system delivers improved quality of analysis, increased responsiveness, new analytic possibilities, enhanced administrative efficiency and, according to Amazon.com, "helps improve the quality of our analysis - a huge win for our business and our customers!" Read the Amazon.com Case Study for more! 		  
whitepaper Case study: Banca Popolare di Milano2006-08-29 13:52:30 IBM
  This Italian bank set out to offer better customer service--and started by transforming its IT. IBM helped it break down the walls separating different customer-service channels, to give the company a single view of its clientele. The result was improved service, enhanced cross-selling opportunities and faster time to market.   
whitepaper CardScan for Microsoft CRM Ridge Tool Case Study2006-02-07 08:57:51
  With more than 50 salespeople, Ridge Tool, maker of the well-known Rigid(R) brand of pipe-working tools, collects hundreds of business cards each week—all of which represent potential sales. Unfortunately, the company found that those vital contacts were often lost, or entered into its Microsoft CRM application incorrectly, resulting in too many missed sales.

To remedy the problem, Ridge Tool deployed CardScan for Microsoft CRM, which has enabled the tool maker to dramatically increase both the quality of data entered into its CRM application as well as user adoption of the CRM system itself. Download this case study to read more about Ridge Tool's experience with CardScan for Microsoft CRM and how it has boosted sales productivity through simplified contact management. 		  
whitepaper CardScan for CRM GS Metals Case Study2006-02-07 08:58:00
  Read how GS Metals has used CardScan for CRM to migrate its sales team to a single CRM solution company-wide. Understanding that they needed one single system, GS Metals was afraid that its salespeople would be reluctant to learn the new application and input data completely and correctly. Adoption of GS Metals’ CRM solution is now at 100%, and GS Metals is realizing the benefits through sustained revenue growth.   

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