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 TitleDate AddedCompany
whitepaper Deutsche Leasing Group Increases Its Annual New Business by 12 Percent0000-00-00 Oracle
  Deutsche Leasing Group offers solutions revolving around national and international investments. The challenge was to reorganize the business to focus on the customer and integrate customer information throughout the enterprise. The company enabled 2001 Migration from the 1997 database marketing Client Server System to Siebel Sales 2000 - Thin Client and 2006 Migration to Siebel Sales 7 - Multi-Channel Web Solution. The group achieved high CRM efficiency by involving employees in workshops and usage of other communications instruments.

Tags: Customer Management, Data Infrastructure		   
whitepaper Company Improves Data Analysis and Reporting With Business Intelligence Solution2007-07-01 Microsoft Tips
  Kelley Blue Book analyzes and publishes data on new and used vehicles. Large automotive manufacturers, as well as individual car and truck buyers, use the Kelley Blue Book Web site to find in-depth pricing information. The company gathers data from these Web site visits to create trend reports for manufacturers. However, the report-generation process was time-consuming, and employees were not able to effectively analyze all the data. In 2006, Kelley Blue Book implemented a solution based on Microsoft Business Intelligence technologies. With its new analytical capabilities, Kelley Blue Book has improved sales staff efficiency and created a compelling new Web analytics product that can provide its business customers with more targeted data for their marketing efforts.

Tags: Data Tools, Mobile and Wireless, Data Infrastructure		   
whitepaper Leading Business Information Supplier Creates Better Records for Database Marketing0000-00-00 SAS Institute
  A leading provider of business information supplies company-specific credit reports and profiles to a global clientele of corporate clients. The company allowed customers and internal staff to update contact information online or within the company's systems. DataFlux helped the company eliminate duplicate records that were caused by mistyped words or phrases - or from non-standardized company names or addresses. With DataFlux, the business information supplier could aggregate company information onto one record, creating more valuable records to support marketing initiatives.

Tags: Data Infrastructure, Data Infrastructure		   
whitepaper Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management0000-00-00 SAS Institute
  Staples, Inc., the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution. When the company decided they needed an integrated marketing solution, SAS was an obvious choice. SAS Marketing Automation will support the company's corporate database marketing team to provide increased efficiency at every stage of the process. The strength of the embedded analytics in their campaign management processes will help them maximize ROI from their marketing communications.

Tags: Data Infrastructure, IT Budgeting		   

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