CRM Solution Helps Computer Security Firm Boost System Performance, Marketing Efforts

Overview

Absolute Software, based in Vancouver, British Columbia, provides computer security and tracking software, such as ComputraceComplete, which deters laptop theft and helps recover stolen computers. Absolute's sales efforts were hampered by a slow, inefficient CRM system that didn't allow for easy information sharing across the organization. As a result, the system suffered from poor user adoption. Working with Microsoft Certified Business Solutions Partner Ideaca Knowledge Services, Absolute deployed Microsoft Dynamics CRM 3.0. As a result, Absolute now benefits from superior performance, which has led to vastly higher user adoption. In addition, Microsoft CRM has enabled Absolute to more easily share information across the organization and streamline its marketing efforts.