Linfox Gets Closer to Customers and Sharpens Business Development With 'One Click' CRM

Overview

Following a major acquisition in 2003, transportation and supply chain management leader, Linfox, practically doubled its customer base overnight. With vital information about customer contacts and business development opportunities dispersed throughout many internal systems, Linfox needed to aggregate its intelligence to improve its customer relationship management. Using Microsoft Business Solutions CRM, the company developed a single customer contact system that now allows managers across the business to keep in touch with a broad range of Linfox customers throughout Australia and the Asia-Pacific. The customer contact function at Linfox is faster, more accurate, more current and easier to use than ever before.