France Televisions Publicite Introduces Reactive Advertising Service With Intel Itanium 2 Processors

Overview

The last decade has witnessed an explosion in TV channels as well as the emergence of new advertising media including the Internet and mobile phones. To remain successful in the increasingly competitive market, France Televisions Publicite needed an IT infrastructure which would not only enable it to introduce new services and provide real-time responsiveness to customers, but could provide the anticipated need for five times the performance over the next three years as it supported an ever increasing amount of channels, data and customers. The media giant migrated its core sales and advertising scheduling system to two 32-way Intel Itanium 2-based HP Integrity servers running an Oracle database.