Consortium Learns to Please 19 Bosses From Competing Companies

Overview

How to make progress when 19 competitors are simultaneously giving orders? Such was the dilemma faced by the fledgling Embedded Linux Consortium as it endeavored to promote an underdog technology vs. the world's largest software company and the world's number-one ranked embedded software vendor. Working in pro-bono stealth mode, the co-founder of Ampro Computers and CommPros Group Associate Partner designed a business plan for the trade association whose goal was very clear: promotion and implementation of the Linux Operating System for thousands of embedded applications.