Time Inc. Moves to the PC Desktop With Gadgets

Overview

Time Inc. is one of the largest content companies in the world. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every ten, who are online, visits a company Web site. Considering the rapid growth and popularity of new media, Time Inc. wanted to extend its brand to new audiences by delivering content to the computer desktop. Time Inc. worked closely with Microsoft and Avenue A Razorfish to develop a variety of gadgets for Windows Vista that display graphical and textual feeds, such as celebrity gossip, sports scores, and news, on computer desktops.