Hotel Improves Guest Experience and Revenue Through Innovative Use of Technology

Overview

Located in downtown Philadelphia, Sheraton University City Hotel is in the midst of a major university and business center served by several hotels. To stay competitive, the hotel continuously improves the amenities that it offers its customers. The hotel wanted to provide more than just Internet service; it wanted to deliver in-room desktop resources and more entertainment options. To improve customer satisfaction, Sheraton implemented a solution from SuiteLinq that uses Microsoft technology and integrates productivity software with entertainment and communication capabilities. The hotel has since improved its scores in customer satisfaction surveys, raised its average daily room rate and repeat customer business, and increased revenue. Sheraton now has more opportunities to interact with customers, and integration with new Microsoft technologies will further enhance the guest experience.