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Format: PDF

Date: 01/12/2006


Turning shoppers into advocates: The customer focused retail enterprise

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Overview

Today's marketplace faces unprecedented diversity, fragmentation of consumer values, and information transparency. These circumstances make it harder than ever to achieve brand loyalty. This white paper focuses on incorporating customer input into all facets of your business model to turn ordinary shoppers into loyal brand advocates.



See also: Customer Management, Data Tools, Data Infrastructure, Data Tools