European Finance Employees Build Stronger Business Relationships With Management Tool

Overview

Established in 1990, HgCapital is a private equity firm with offices in the United Kingdom, Germany, and the Netherlands. HgCapital aims to generate high risk-adjusted returns for its investors by acquiring attractive business assets, and working with management to generate incremental value. When its existing Customer Relationship Management (CRM) system made it difficult to manage the firm's contact database, oversee key relationships, and track prospective deals efficiently, HgCapital implemented Microsoft Dynamics CRM. Now, employees can monitor and analyze relationships with all their relevant business contacts and reduce time spent on administrative duties.