The Responsive Retailer: Boosting Sales by Providing Store Customers with the Information and Experience They Expect

Overview

For hundreds of years, retail success has been built on one basic concept: merchandise in the right place, at the right time, at the right price. But customers want to add a killer element to that list of success factors -- communication, and two-way communication at that. Customers want to buy from you -- and they want to communicate with you as they buy. Brilliant retailers understand societal changes in the way people interact and transact and they are embedding communications into the fabric of their business.

Do you have the communications tools to engage your best customers? Can you leverage your business processes to enhance sales? This Cathy Hotka & Associates paper examines opportunities to drive strategic change through intelligent communications -- leveraging communications enabled business processes (CEBP) and unified communications to create a more responsive organization and reach the 'wow' customer experience.