A Five-Point Plan for Rewiring Your Decisions

Overview

With customer centricity the rallying cry for today's retailers, CIOs and CTOs are called on to create the systems that support instant, highly personalized and targeted decision across multiple channels. Key to successful customer-centric decision making is sharing consistent insights and business rules across all business functions that touch the customer. Creating this infrastructure at scale requires a business rules management system. By implementing business rules as the base platform for marketing and merchandising operations programs, technology leaders can execute a five-point plan for operationalizing customer centricity. This paper explains how leading retailers such as Coca-Cola and Dell are building a customer-centric infrastructure for sharper marketing