Better Forecasting Promotes Company Growth

Overview

TD Meloche Monnex Group is the largest direct-response home and auto insurer and one of the top three home and auto insurers in Canada. As the ability to stay ahead of the industry depends on how information is used, the need to set up a system for comparative analyses and share the findings becomes a major issue. Therefore, TD Meloche Monnex Group turns to SAS for assistance in analyzing marketing campaigns. Using SAS Business Intelligence, marketing information can now be collected and analyzed. These results will help refine the marketing approaches to reach the goals of growth in clientele, policy sales and premiums.