Microsoft Online Customer Story: TD AMERITRADE

Overview

TD AMERITRADE has been providing brokerage services since 1975. When the market's opening bell rings, it signals the moment millions of investors begin following the ticker for opportunities. It also signals an opportunity for online brokerages like TD Ameritrade to expand their consumer base by attracting these investors. And when it came to one of their most recent online campaigns, that meant more than just saturating the Web with banner ads. MSN collaborated with Marketing Evolution, a leader in online marketing analysis, to engineer a study that ran for just over a month. During the study, TD Ameritrade creative ran across various sites on the MSN Network, including MSN ROS, MSN Money, and MSN Hotmail.