IBM Research Telecommunications Technology Advances Pave the Way Toward Improved Customer Management and Innovative Services

Overview

As telecommunications service providers are driven to provide new offerings aimed at differentiating themselves in a market dominated by new players, lower margins and reduced ARPUs (Average Return Per User), IBM Research is leading the way with a broad set of innovative solutions that can raise customer expectations, lower churn rates and boost revenues. Exploiting Call Detail Records (CDR) data to discern consumer trends, managing high volume transaction data to reduce revenue leakage and leveraging location-based technologies to offer a new set of personal mobile services are just some of the new capabilities available from IBM Research that IBM Global Business Services (GBS) consultants are providing to clients through IBM On Demand Innovation Services (ODIS).