Four Key Elements of Effective Business Communication

Overview

We communicate all the time, even when we are not aware of it. We communicate through gestures, body language, facial expressions, and tone of voice as well as through the words we speak. Add to this mix: language; cultural and social differences; educational background; physical proximity; and individual fears, insecurities, strengths, and weaknesses. This white paper offers a perspective on business communication that involves four key elements: purpose; style; listening; and follow-up.