Kodak Graphic Communications Group Accelerates Lead-to-Cash Cycle With Integrated Customer View

Overview

Kodak Graphic Communications Group wanted to improve the effectiveness of sales and service initiatives for GCG's operations in the Europe, Africa & Middle East region and attain a consolidated view of the sales pipeline to drive more accurate forecasts. The challenge was to replace numerous disparate contact information management systems originally resulting from six acquisitions with an integrated solution for sales force automation and Customer Relationship Management (CRM) and reinvigorate stagnant productivity and stimulate cross selling. Kodak Graphic Communications Group gained the ability to effectively manage more than 100,000 customer and prospect records and a pipeline of more than US$1 billion through the use of Oracle CRM On Demand.