Travel Company Sails on Business Intelligence to Increase Revenues in Weak Economy

Overview

Sportsnet Holidays needed a Customer Relationship Management (CRM) solution to handle data that was spread among 220 separate databases. Sportsnet implemented Microsoft Dynamics CRM, which dramatically improved customer service, business intelligence and target marketing capabilities. The firm's revenue has doubled in the last 12 months and Sportsnet credits Microsoft Dynamics CRM as a contributing factor to the company's exponential growth.