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Title Date Added Company

Hosting Webcast Series: Software + Services - Marketing Best Practices 2008-04-03 Microsoft Tips

The presenter of this webcast explains how to increase revenue by improving sales performance for online, direct and indirect channels, while lowering the cost of acquisition by implementing best practices for Software + Services sales and marketing.

Tags: Best Practices

Retail 2008-02-13 Softweb Solutions

Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.

Maintenance of 30 Websites With 99.95% Uptime Improved Online Sales for Leading Food Processing Company 2008-01-24 MindTree Consulting

MindTree Consulting supports over 30 retail websites for various brands of Kraft Foods, a global leader in the food and beverage industry. To increase focus of internal resources and save costs, the client trusted MindTree with the work of managing and enhancing brand websites. With a proven track record of working on high-end web technologies and in the retail domain, MindTree's team quickly adapted to client's needs and offered an end-to-end application maintenance and support solution that has strengthened Kraft Foods' online presence and increased sales over the web.

Tags: Resources Mgmt.

The Importance of Prospecting 2007-12-01 Microsoft Tips

Potential customers come in two types: suspects and prospects. A suspect is someone who appears to fit the target market or shows some interest in one's offerings; a prospect is someone who has the Money, the Authority, and the Desire (MAD) to become the customer. The function of prospecting is to identify and attract suspects and then convert these suspects into prospects. In business-to-business sales, the typical prospecting objective is to get an appointment with a partially qualified prospect to fully qualify them.

Tags: Word Processing

Target the Right Customers 2007-12-01 Microsoft Tips

A well-defined strategy for determining which sales opportunities to pursue creates sales efficiency and success faster than any other discipline. And yet targeting the wrong customers in pursuit of new business is one of the most common pitfalls for sales professionals. It's a great temptation, but it increases the risk of losing more sales than one win. One can have the best Customer Relationship Management (CRM) or contact management system in the world, but if one is pursuing the wrong business, the system will not benefit the organization. Even if one has concluded that the product or service is a hot commodity, it pays to have discipline about targeting the right customers.

Tags: Word Processing

Manage Marketing Plans to Achieve Corporate Goals 2007-12-01 Microsoft Tips

At many companies, marketing is perceived by those outside the marketing department as just another expense. Too often, marketing is not viewed as an investment that can grow revenue today and position the company for revenue tomorrow. And marketers unwittingly fuel this perception by generating marketing plans based only on spending - as opposed to planning for delivering results that are in direct alignment with corporate goals.

Tags: Word Processing

Target Your Marketing Budget to Company Objectives 2007-12-01 Microsoft Tips

Marketing budgets, especially in small and mid-sized businesses, are often arbitrarily set as either n% of planned revenue or n% over the prior year's marketing budget - without considering the objectives to be achieved by that marketing spending. Marketers can use targeted budgeting to more intelligently set their budgets based on the objectives that they are trying to achieve for the company. Using targeted budgeting, marketers negotiate the budget by following a bottoms-up approach with specific spending targeted at specific objectives.

Tags: Word Processing

Target Study Measures Online Advertising Spend Impact on Offline Sales ROI 2007-11-21 Microsoft Tips

In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to success. By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend. Using Market Evolution's control-exposed methodology, participants were sampled in three ways: telephone random digit dial survey web-wide sample: respondents were randomly invited to take the Target survey over the course of the campaign through an online invitation.

Tags: Cost Control - Risk Mgmt., ROI - TCO

Microsoft Online Customer Story: TD AMERITRADE 2007-11-21 Microsoft Tips

TD AMERITRADE has been providing brokerage services since 1975. When the market's opening bell rings, it signals the moment millions of investors begin following the ticker for opportunities. It also signals an opportunity for online brokerages like TD Ameritrade to expand their consumer base by attracting these investors. And when it came to one of their most recent online campaigns, that meant more than just saturating the Web with banner ads. MSN collaborated with Marketing Evolution, a leader in online marketing analysis, to engineer a study that ran for just over a month. During the study, TD Ameritrade creative ran across various sites on the MSN Network, including MSN ROS, MSN Money, and MSN Hotmail.

Microsoft Online Customer Story: Jeep 2007-11-21 Microsoft Tips

Over the past three decades, Millward Brown has grown to be one of the world's leading research companies. One will hear a lot of talk around the marketing water cooler about purchase drivers. But what if getting people to react positively to a brand - and hopefully influencing their future automobile purchases - actually involved them driving a virtual vehicle? That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species. One compelling feature of Zoo Tycoon 2 is the ability to include a driving tour that visitors can take through the virtual zoo environs.

Tags: Mobile - Wireless Communications

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Title	Date Added	Company
Hosting Webcast Series: Software + Services - Marketing Best Practices	2008-04-03	Microsoft Tips
The presenter of this webcast explains how to increase revenue by improving sales performance for online, direct and indirect channels, while lowering the cost of acquisition by implementing best practices for Software + Services sales and marketing. Tags: Best Practices
Retail	2008-02-13	Softweb Solutions
Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.
Maintenance of 30 Websites With 99.95% Uptime Improved Online Sales for Leading Food Processing Company	2008-01-24	MindTree Consulting
MindTree Consulting supports over 30 retail websites for various brands of Kraft Foods, a global leader in the food and beverage industry. To increase focus of internal resources and save costs, the client trusted MindTree with the work of managing and enhancing brand websites. With a proven track record of working on high-end web technologies and in the retail domain, MindTree's team quickly adapted to client's needs and offered an end-to-end application maintenance and support solution that has strengthened Kraft Foods' online presence and increased sales over the web. Tags: Resources Mgmt.
The Importance of Prospecting	2007-12-01	Microsoft Tips
Potential customers come in two types: suspects and prospects. A suspect is someone who appears to fit the target market or shows some interest in one's offerings; a prospect is someone who has the Money, the Authority, and the Desire (MAD) to become the customer. The function of prospecting is to identify and attract suspects and then convert these suspects into prospects. In business-to-business sales, the typical prospecting objective is to get an appointment with a partially qualified prospect to fully qualify them. Tags: Word Processing
Target the Right Customers	2007-12-01	Microsoft Tips
A well-defined strategy for determining which sales opportunities to pursue creates sales efficiency and success faster than any other discipline. And yet targeting the wrong customers in pursuit of new business is one of the most common pitfalls for sales professionals. It's a great temptation, but it increases the risk of losing more sales than one win. One can have the best Customer Relationship Management (CRM) or contact management system in the world, but if one is pursuing the wrong business, the system will not benefit the organization. Even if one has concluded that the product or service is a hot commodity, it pays to have discipline about targeting the right customers. Tags: Word Processing
Manage Marketing Plans to Achieve Corporate Goals	2007-12-01	Microsoft Tips
At many companies, marketing is perceived by those outside the marketing department as just another expense. Too often, marketing is not viewed as an investment that can grow revenue today and position the company for revenue tomorrow. And marketers unwittingly fuel this perception by generating marketing plans based only on spending - as opposed to planning for delivering results that are in direct alignment with corporate goals. Tags: Word Processing
Target Your Marketing Budget to Company Objectives	2007-12-01	Microsoft Tips
Marketing budgets, especially in small and mid-sized businesses, are often arbitrarily set as either n% of planned revenue or n% over the prior year's marketing budget - without considering the objectives to be achieved by that marketing spending. Marketers can use targeted budgeting to more intelligently set their budgets based on the objectives that they are trying to achieve for the company. Using targeted budgeting, marketers negotiate the budget by following a bottoms-up approach with specific spending targeted at specific objectives. Tags: Word Processing
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI	2007-11-21	Microsoft Tips
In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to success. By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend. Using Market Evolution's control-exposed methodology, participants were sampled in three ways: telephone random digit dial survey web-wide sample: respondents were randomly invited to take the Target survey over the course of the campaign through an online invitation. Tags: Cost Control - Risk Mgmt., ROI - TCO
Microsoft Online Customer Story: TD AMERITRADE	2007-11-21	Microsoft Tips
TD AMERITRADE has been providing brokerage services since 1975. When the market's opening bell rings, it signals the moment millions of investors begin following the ticker for opportunities. It also signals an opportunity for online brokerages like TD Ameritrade to expand their consumer base by attracting these investors. And when it came to one of their most recent online campaigns, that meant more than just saturating the Web with banner ads. MSN collaborated with Marketing Evolution, a leader in online marketing analysis, to engineer a study that ran for just over a month. During the study, TD Ameritrade creative ran across various sites on the MSN Network, including MSN ROS, MSN Money, and MSN Hotmail.
Microsoft Online Customer Story: Jeep	2007-11-21	Microsoft Tips
Over the past three decades, Millward Brown has grown to be one of the world's leading research companies. One will hear a lot of talk around the marketing water cooler about purchase drivers. But what if getting people to react positively to a brand - and hopefully influencing their future automobile purchases - actually involved them driving a virtual vehicle? That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species. One compelling feature of Zoo Tycoon 2 is the ability to include a driving tour that visitors can take through the virtual zoo environs. Tags: Mobile - Wireless Communications