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 TitleDate AddedCompany
whitepaper Hosting Webcast Series: Software + Services - Marketing Best Practices2008-04-03 Microsoft Tips
  The presenter of this webcast explains how to increase revenue by improving sales performance for online, direct and indirect channels, while lowering the cost of acquisition by implementing best practices for Software + Services sales and marketing.

Tags: Best Practices
  
whitepaper Microsoft Office Live Seminar: Josh Linkner Presents, "Boosting Sales With Incentives"2007-10-05 Microsoft
  Presenter will speak to entrepreneurs and small business owners to discuss new options for SMBs to increase web presence and results via Caffeine, an interactive promotions tool designed specifically for SMBs. With interactive promotions developed through Caffeine, businesses can now connect with their customers to build one-to-one, permission-based relationships - the kinds of relationships that bigger companies have been using for years to both motivate customers externally and provide a much deeper understanding of their customers internally.   
whitepaper Central Region Partner Marketing Update2007-10-05 Microsoft
  The focus of this webcast is on updating Microsoft's Partners with the latest information around Marketing, Sales Offers, and Incentives. For their Central Region Partners Microsoft has developed this webcast, occurring once a quarter, to provide the attendees valuable information around the offers that remain available and the newest offers to the Partner Program. The presenter will discuss, in detail, marketing incentives and activities that can help to align the marketing efforts with Microsoft Marketing. This webcast will focus on: Sever, IW, and Dynamics marketing opportunities.   
whitepaper Microsoft Office Live Seminar: Jeff Thull Presents, "Surviving 11th Hour Negotiations"2007-10-05 Microsoft
  The presenter of this webcast, sales and marketing strategist and author, explains how to pre-empt last minute negotiations to protect the price and profitability. The presenter explains how to pre-empt the hurdles of negotiation and secure the missing information that will give a strong advantage. This webcast will help the attendee to lead the customers through a buying process that circumvents relentless price negotiation.   
whitepaper Partner Office 2007 Sales Training Series2007-08-31 Microsoft
  The Partner Office System 2007 Sales Series is designed to provide real sales people with practical information, tactics and supporting resources that they can use to proactively find and close deals based on the Office System 2007.

Tags: IT HR - Staffing - Training
  
whitepaper Insight, Growth, and Profitable Impact: How Marketing ROI Measurements Create Competitive Advantage2007-08-01 SAS Institute
  Research shows that companies using ROI metrics and the framework supporting marketing ROI are outgrowing their competitors and building credibility with CEOs and CFOs. The presenter of this webcast will share industry trends on marketing ROI practices, how companies are moving forward, and what one can do to apply core principles and best practices to turn insight into competitive advantage and profitable growth.

Tags:
  
whitepaper Microsoft Office Live Seminar: George Silverman Presents, "Word of Mouth Marketing"2007-05-16 Microsoft Tips
  The marketplace has changed. Customers are now flooded with too much information and they no longer have time to listen to traditional marketing. Instead, they are looking increasingly for recommendations from trusted friends, colleagues, advisors, and even independent strangers on the Internet to help them cut through the information overload and decide what to buy. Since people are ignoring traditional messages, it is now more important than ever to get people to talk about the product. There is a need to make the product WOMworthy remarkable, outstanding, extraordinary, the kind of thing people talk about. This webinar will show how to use word-of-mouth marketing to increase the sales dramatically, while spending less marketing dollars in the process.   
whitepaper Media Market Outsells Competition: Faster Signage Adds Customers2007-01-01 Hewlett-Packard (HP)
  This electronics retailer guarantees the lowest prices in Germany and can now react faster to competitors. The result has been more customers and cash to the bottom line.   
whitepaper Create a Winning Proposal2006-10-20 01:00:16 Microsoft
  Knowing how to create a winning sales proposal is important for surviving in today's business environment. This webcast shows how Microsoft Office Word 2003 can help to write proposals that focus on the customers' needs and the benefits they want. The webcast shows how one can create well-organized proposals that win more business and gain the customers' confidence.   
whitepaper Collect Input for Your Marketing Strategy2006-10-20 01:00:16 Microsoft
  A person needs to gather information and ask the right questions before he or she can create a marketing strategy. This webcast shows how Microsoft Office Word 2003 helps to identify the important questions that one needs answers to. The webcast shows useful ways to collect and record the relevant input that one gets from key people.