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 TitleDate AddedCompany
whitepaper Microsoft Dynamics CRM Online - The Norris Group Case Study2008-04-01 Microsoft
  At California-based real estate firm The Norris Group, ten years of customer history and order data were held by an online e-mail marketing vendor. New anti-spamming restrictions and an unstable system introduced costly errors, plus the system lacked vital features The Norris Group needed. After the company brought the data in-house, the database progressively degraded and crashed. Chunks of data the company had painstakingly collected over 10 years were lost. That spurred a search for a new solution that culminated in the implementation of Microsoft Dynamics CRM Online. Since migrating to the new solution, marketers have eliminated direct mail to 75 percent of the company's least profitable contacts.

Microsoft Dynamics provides powerful software that helps organizations drive down costs, improve operations, retain and build customer relationships and continue to innovate in challenging economic times.



Tags: CRM Software, Sales Force Automation, Sales - Marketing, E-mail Marketing		   
whitepaper Live Webcast: Virtualizing Sales and Marketing0000-00-00 Citrix Online
  Many companies have begun to move their outbound marketing programs to the Internet and virtualized their sales activities. The apparent benefits include lower costs and increased sales -- but do they go deeper?

Wainhouse Research interviewed a number of companies that have transitioned their sales and marketing online. Join this live BNET Webcast to hear Andy Nilssen, Senior Analyst and Partner, Wainhouse Research, review the findings, discuss lessons learned, and give insight on how to use Web conferencing to improve your sales process.

During this webcast you will hear:
  • The major differences between traditional and virtual sales and marketing
  • Top tips from those who have successfully made the transition online
  • What to look for in a Web conferencing solution for sales and marketing
Hosted by James Hilliard, and featuring live Q&A, this Webcast is your chance to learn how leading innovators have mastered the key aspects of Web conferencing to boost revenue, reduce costs, and drive productivity.

Register today!

Tags: Site Marketing, Sales - Marketing, E-mail Marketing		   
whitepaper Enterprise Search Application Lets Engel Publishing Deliver Custom Newsletters, Free Up Editorial Staff0000-00-00 Coveo Solutions
  Through its Web sites PharmaSentry.com and TherapeuticsDaily.com, Engel Publishing distributes almost 14,000 newsletters a week—newsletters that its editors once cobbled together by hand. Download this case study to find out how the Coveo Enterprise Search application has automated the task to help Engel:
  • Deliver newsletters based on user-selected topics and delivery times
  • Provide rich and satisfying user experiences across its Web sites
  • Free up editorial staff for more value-driven tasks


Tags: Knowledge and Data Management, Customer Support Services, Search Strategies, Business Intelligence - Data Warehousing, ROI - TCO, Strategic Planning, High Performance Computing, E-mail Marketing		   
whitepaper Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed2006-10-01 GOT
  "Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of generating sales. According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10 per cent every year. More broadly, that translates into 17 plus billion dollars up for grabs during the holiday months of November and December alone.

It is no wonder business owners are scrambling to gain competitive traction, by utilizing loyalty-building email marketing tactics to capture these visitors, and communicate with them in an ongoing revenue-producing way. Without question, the easiest way to find relevant email addresses is to ask every consumer who visits your Web site for theirs. Download this White Paper to learn the most effective methods for capturing site traffic, and using email marketing to turn these browsers into long-term, repeat buyers.

Tags: Business Strategies, Site Marketing, E-mail Marketing		   
whitepaper How SpringCM is Serving Healthcare: Security, Privacy and HIPAA Policies2006-10-01 SpringCM
  This SpringCM case study discusses the privacy and security requirements of the Health Insurance Portability and Accountability Act (HIPAA). It explains how SpringCM is helping a New York-based psychiatric hospital and other health care organizations better manage their HIPAA compliance obligations. Download the paper to learn how SpringCM's affordable monthly subscription service, which doesn't require any additional hardware or software, takes the guesswork out of safeguarding Protected Health Information (PHI) as defined by HIPAA.

Tags: Infrastructure Management, Customer Support Services, Outsourcing, Document Management, Service Level Management, Upgrades and Migration, HIPAA, E-mail Marketing		   
whitepaper Enterprise Document Presentment: StreamServe Automates the Personal Touch2006-02-01 StreamServe
  Whether they're delivered as printed documents, HTML emails, or voice or text messages, it's important that the customer communications that are generated by ERP, CRM, or other back-office systems be as attractive and targeted to your customers' individual interests and needs as possible.

Download this IDC white paper to read about enterprise document presentment (EDP) systems and how they help today's businesses achieve this goal. The paper features several brief but compelling case studies of real-world companies that have implemented StreamServe's EDP solution. They highlight how StreamServe has helped those companies turn their routine business correspondence into an effective marketing tool for cross-selling, up-selling, and brand building.

Tags: Customer Support Services, Call Center - Contact, CRM Software, Document Management, ERP, Business Management, Groupware - Workflow, Sales Force Automation, Supply Chain Management, Database Marketing, Sales - Marketing, ROI - TCO, Strategic Planning, E-mail Marketing		   
whitepaper Customers Want Live, Speedy Support2006-01-13 Forrester Research
  EXECUTIVE SUMMARY: Data from Forrester's Consumer Technographics® Q3 2005 North American Survey reveals that North American households prefer and use human channels more than automated channels for contacting customer service. To help customers learn to love less expensive self-service support channels, firms should help match customers' goals to the most appropriate self-service methods and focus on improving the usability of those kiosks, IVR systems, email, and Web self-service interfaces.

Tags: Customer Support Services, Call Center - Contact, CRM Software, Document Management, Groupware - Workflow, Sales Force Automation, Online Banking, Online Trading, Online Insurance Services, Transaction Management, Sales - Marketing, IT HR - Staffing - Training, IT Reliability, Training, E-mail Marketing		   
whitepaper An Introduction to Symantec Email Security and Availability for Microsoft Exchange2006-01-01 Symantec
  This hefty, 239-page Symantec Yellow Book is an invaluable resource if you're considering whether Symantec™ Email Security and Availability for Microsoft® Exchange is the right security solution for your Exchange environment. The book provides an overview of the unique challenges associated with locking down enterprise e-mail systems and explains how message-borne threats can impact not only your company's Exchange servers but its profitability, as well. You'll find an in-depth discussion of e-mail-related compliance issues and best practices for installing, configuring, customizing, and troubleshooting two of Symantec's flagship solutions: VERITAS Enterprise Vault™ Discovery Accelerator and VERITAS Enterprise Vault™ Compliance Accelerator.

Tags: Groupware - Workflow, Email, Spam - E-mail Fraud - Phishing, E-mail Marketing		   
whitepaper The CMO's Strategic Agenda Benchmark Report2006-01-01 IBM
  Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs (Chief Marketing Officers) do to improve marketing effectiveness through marketing automation.

Tags: E-mail Marketing		   
whitepaper Uncover new ways to track, influence and guide customer behavior2005-06-01 IBM
  Today's retailers face tremendous challenges in customer management because of the necessity of translating constantly changing data from many disparate sources into actionable information to drive higher levels of customer acquisition, loyalty and sales growth. Due to the volume and complexity of the data involved, many retailers are creating unified repositories of that data known as data warehouses. These serve the entire retail team as a single, consistent, up-to-date source of data, supporting more innovative strategies and tightly coordinated executions. Data warehouses are often used in conjunction with critical reporting and analytical tools. Therefore, the capability to leverage a wide variety of tools is a critical factor in your team's ability to make faster, more efficient use of your retail data warehouse.

Tags: Customer Support Services, CRM Software, Decision Support - DW Front End, Business Management, Sales Force Automation, Data Acquisition - ETL, Data Mining - Analysis, Database Marketing, Point of Sale Devices, Data Center, Business Intelligence - Data Warehousing, Sales - Marketing, Resources Mgmt., Strategic Planning, E-mail Marketing		   

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