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 TitleDate AddedCompany
whitepaper Enterprise Document Presentment: StreamServe Automates the Personal Touch2006-07-10 16:29:05 StreamServe
  Whether they're delivered as printed documents, HTML emails, or voice or text messages, it's important that the customer communications that are generated by ERP, CRM, or other back-office systems be as attractive and targeted to your customers' individual interests and needs as possible.

Download this IDC white paper to read about enterprise document presentment (EDP) systems and how they help today's businesses achieve this goal. The paper features several brief but compelling case studies of real-world companies that have implemented StreamServe's EDP solution. They highlight how StreamServe has helped those companies turn their routine business correspondence into an effective marketing tool for cross-selling, up-selling, and brand building. 		  
whitepaper The CMO's Strategic Agenda Benchmark Report2006-01-01 IBM
  Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs (Chief Marketing Officers) do to improve marketing effectiveness through marketing automation.   
whitepaper Mobilize your Workplace - Enabling Wireless Delivery of your Email2006-03-01 01:01:25
  This on-demand Webcast includes the latest industry trends, options and best practices regarding Managed Mobile Messaging, presented by Bill Martorelli, Principal Analyst, Forrester Research and Scott Turner, Senior Director of Messaging, NaviSite. Topics include: Key platforms and players in this space, infrastructure requirements and components, security considerations, critical add-ons, such as anti-spam and anti-virus protection, data protection and back-up, compliance with archiving regulations, and scaling as message volume increases.

Tags: Mobile - Wireless Communications		   
whitepaper An Integrated Approach to Digital Marketing Through Web Analytics2006-01-24 14:43:33
  Do you spend your days trying to consolidate marketing data from separate applications?

This IDC report explains how Web analytics can serve as the platform on which your other digital marketing applications can be deployed and optimized. Web analytics can help marketers optimize their search engine marketing, e-mail marketing, and content management efforts.

Marketers should seek a Web analytics solution that does more than provide scattered pieces of data on their desktops, but instead supports a unifying platform with other applications. Integration is key!

Download this free IDC report, sponsored by WebSideStory, to learn how to take your Web analytics to the next level! 		  
whitepaper E-mail Marketing as a Relationship Strategy: The Four Steps to High Impact E-mail Marketing2004-10-14 RightNow Technologies
  Faced with consumer frustration over spam, competitive e-marketing technologies and recent legislation, companies are struggling to establish the right mix media and messaging to effectively connect with prospects and customers. For e-mail marketing in particular, new rules signify the end of marketers sitting on the fence, waiting until next quarter or next year to improve e-mail initiatives. This document provides a guide for combining leading customer relationship strategies with best practices within e-mail marketing. It begins with a look at the modern e-mail marketing landscape and an examination of its sharpest challenges.   
whitepaper Efficient ways to deliver compelling messages that drive sales2007-05-14 11:56:29 IBM
  Attract more customers in the face of growing competition while keeping costs down. IBM’s Dynamic Digital Merchandising Solution makes it quick and cost-effective to create, schedule, distribute and play rich media content that customers want. And IBM’s Interactive Media Services helps your customers visualize your offerings on the Web.   
whitepaper CardScan for CRM GS Metals Case Study2006-02-07 08:58:00
  Read how GS Metals has used CardScan for CRM to migrate its sales team to a single CRM solution company-wide. Understanding that they needed one single system, GS Metals was afraid that its salespeople would be reluctant to learn the new application and input data completely and correctly. Adoption of GS Metals’ CRM solution is now at 100%, and GS Metals is realizing the benefits through sustained revenue growth.   
whitepaper NaviSite Managed Messaging: Who Will Manage Your Enterprise Messaging?2006-03-01 01:01:25
  This paper explores messaging trends, including growth in email volume and mailbox size, and pressure to reduce costs in light of increasing technological complexity and availability requirements. The paper discusses the merits of a hosted messaging solution from NaviSite to address these challenges. And, it outlines important messaging options, including wireless enablement, anti-virus and anti-spam protection, security, and disaster recovery.

Tags: Customer Support Services, Outsourcing, Call Center - Contact, Groupware - Workflow, Sales Force Automation, Supply Chain Management, Anti-Virus, Firewalls		   
whitepaper A Review of 15 Online Marketing Techniques1997-01-01 adv-marketing
  The author of this article explains about all the different tools and techniques that are available to you for building your business on the Internet like classifying ads, e-mail marketing, “signature” tag, press releases, publishing articles, leading forum discussions, banner advertising etc. Conducting an online conference in a forum is a great way to boost your credibility and visibility with a receptive audience. Read on to know more.   

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