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whitepaper Live Webcast: Virtualizing Sales and Marketing0000-00-00 Citrix Online
  Many companies have begun to move their outbound marketing programs to the Internet and virtualized their sales activities. The apparent benefits include lower costs and increased sales -- but do they go deeper?

Wainhouse Research interviewed a number of companies that have transitioned their sales and marketing online. Join this live BNET Webcast to hear Andy Nilssen, Senior Analyst and Partner, Wainhouse Research, review the findings, discuss lessons learned, and give insight on how to use Web conferencing to improve your sales process.

During this webcast you will hear:
  • The major differences between traditional and virtual sales and marketing
  • Top tips from those who have successfully made the transition online
  • What to look for in a Web conferencing solution for sales and marketing
Hosted by James Hilliard, and featuring live Q&A, this Webcast is your chance to learn how leading innovators have mastered the key aspects of Web conferencing to boost revenue, reduce costs, and drive productivity.

Register today!

Tags: E-commerce - E-Business, Business Functions, Business Functions		   
whitepaper Enterprise Search Application Lets Engel Publishing Deliver Custom Newsletters, Free Up Editorial Staff0000-00-00 Coveo Solutions
  Through its Web sites PharmaSentry.com and TherapeuticsDaily.com, Engel Publishing distributes almost 14,000 newsletters a week—newsletters that its editors once cobbled together by hand. Download this case study to find out how the Coveo Enterprise Search application has automated the task to help Engel:
  • Deliver newsletters based on user-selected topics and delivery times
  • Provide rich and satisfying user experiences across its Web sites
  • Free up editorial staff for more value-driven tasks


Tags: Data Infrastructure, Business Functions, Internet and Web, Data Tools, IT Budgeting, IT Budgeting, Data Infrastructure, Business Functions		   
whitepaper Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed2006-10-01 GOT
  "Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of generating sales. According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10 per cent every year. More broadly, that translates into 17 plus billion dollars up for grabs during the holiday months of November and December alone.

It is no wonder business owners are scrambling to gain competitive traction, by utilizing loyalty-building email marketing tactics to capture these visitors, and communicate with them in an ongoing revenue-producing way. Without question, the easiest way to find relevant email addresses is to ask every consumer who visits your Web site for theirs. Download this White Paper to learn the most effective methods for capturing site traffic, and using email marketing to turn these browsers into long-term, repeat buyers.

Tags: E-commerce - E-Business, E-commerce - E-Business, Business Functions		   
whitepaper Customers Want Live, Speedy Support2006-01-13 Forrester Research
  EXECUTIVE SUMMARY: Data from Forrester's Consumer Technographics® Q3 2005 North American Survey reveals that North American households prefer and use human channels more than automated channels for contacting customer service. To help customers learn to love less expensive self-service support channels, firms should help match customers' goals to the most appropriate self-service methods and focus on improving the usability of those kiosks, IVR systems, email, and Web self-service interfaces.

Tags: Business Functions, Customer Management, Customer Management, Workflow Management, Workflow Management, Customer Management, Financial Services, Financial Services, Financial Services, Wholesale - Retail, Business Functions, IT Infrastructure, User Satisfaction, Staff Training, Business Functions		   
whitepaper The CMO's Strategic Agenda Benchmark Report2006-01-01 IBM
  Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs (Chief Marketing Officers) do to improve marketing effectiveness through marketing automation.

Tags: Business Functions		   
whitepaper E-mail Marketing as a Relationship Strategy: The Four Steps to High Impact E-mail Marketing2004-10-14 RightNow Technologies
  Faced with consumer frustration over spam, competitive e-marketing technologies and recent legislation, companies are struggling to establish the right mix media and messaging to effectively connect with prospects and customers. For e-mail marketing in particular, new rules signify the end of marketers sitting on the fence, waiting until next quarter or next year to improve e-mail initiatives. This document provides a guide for combining leading customer relationship strategies with best practices within e-mail marketing. It begins with a look at the modern e-mail marketing landscape and an examination of its sharpest challenges.   
whitepaper Creating an Effective Email Marketing Campaign, A Series: Part Two of Two, Putting Sizzle in Your Email Marketing-Level 1000000-00-00 Microsoft
  Are you looking for a way to market your business or product that is easy to prepare, inexpensive and immediate? E-mail marketing is an effective way to reach customers. Aside from sales and promotions, you can use it to inform people about company news and upcoming events you may be hosting or attending. E-mail marketers, however, must be careful; people are extremely frustrated by large volumes of junk e-mail, commonly known as spam. Microsoft List Builder is a powerful e-mail marketing tool that can help you run an e-mail marketing campaign without offending recipients. This webcast offers a closer look at how you can best use List Builder for your e-mail marketing needs.

Tags: Internet and Web, Business Functions		   
whitepaper The CMA Guide to E-Mail Marketing2003-09-26 Canadian Marketing Association
  This paper will help readers to gain a high-level view of e-mail marketing, what it is, how to use it effectively, and some current best practices used by marketing professionals. Email has rapidly established itself as a powerful platform in today's marketing mix. Email is by far the fastest growing direct marketing medium. Whether for collaborating with colleagues, sending and receiving messages, staying in touch with customers, publishing articles and newsletters, or just about any other communication task, use increases everyday. Today e-mail is part of the marketing mix for many organizations.

Tags: Intrusion - Tampering, Business Functions		   
whitepaper Efficient ways to deliver compelling messages that drive sales2004-02-01 IBM
  Attract more customers in the face of growing competition while keeping costs down. IBM’s Dynamic Digital Merchandising Solution makes it quick and cost-effective to create, schedule, distribute and play rich media content that customers want. And IBM’s Interactive Media Services helps your customers visualize your offerings on the Web.

Tags: E-commerce - E-Business, E-commerce - E-Business, Business Functions, Business Functions		   
whitepaper A Review of 15 Online Marketing Techniques1997-01-01 adv-marketing
  The author of this article explains about all the different tools and techniques that are available to you for building your business on the Internet like classifying ads, e-mail marketing, “signature” tag, press releases, publishing articles, leading forum discussions, banner advertising etc. Conducting an online conference in a forum is a great way to boost your credibility and visibility with a receptive audience. Read on to know more.   

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