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 TitleDate AddedCompany
whitepaper Microsoft Dynamics CRM Online - The Norris Group Case Study2008-04-01 Microsoft
  At California-based real estate firm The Norris Group, ten years of customer history and order data were held by an online e-mail marketing vendor. New anti-spamming restrictions and an unstable system introduced costly errors, plus the system lacked vital features The Norris Group needed. After the company brought the data in-house, the database progressively degraded and crashed. Chunks of data the company had painstakingly collected over 10 years were lost. That spurred a search for a new solution that culminated in the implementation of Microsoft Dynamics CRM Online. Since migrating to the new solution, marketers have eliminated direct mail to 75 percent of the company's least profitable contacts.

Microsoft Dynamics provides powerful software that helps organizations drive down costs, improve operations, retain and build customer relationships and continue to innovate in challenging economic times.



Tags: Customer Management, Customer Management, Business Functions, Business Functions		   
whitepaper Enterprise Search Application Lets Engel Publishing Deliver Custom Newsletters, Free Up Editorial Staff0000-00-00 Coveo Solutions
  Through its Web sites PharmaSentry.com and TherapeuticsDaily.com, Engel Publishing distributes almost 14,000 newsletters a week—newsletters that its editors once cobbled together by hand. Download this case study to find out how the Coveo Enterprise Search application has automated the task to help Engel:
  • Deliver newsletters based on user-selected topics and delivery times
  • Provide rich and satisfying user experiences across its Web sites
  • Free up editorial staff for more value-driven tasks


Tags: Data Infrastructure, Business Functions, Internet and Web, Data Tools, IT Budgeting, IT Budgeting, Data Infrastructure, Business Functions		   

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