Building a Foundation for CRM Success With Customer Data Integration

Overview

This webcast shows Customer Data Integration (CDI) best practices that most successful customers have incorporated. Organizations that are in the initial stages of creating a CDI strategy and identifying a CDI infrastructure to support their single-view goals can learn a great deal from what other companies have done that has worked well for them as part of their implementation process. By attending this web seminar, viewers take away valuable insights about how to: design a great CDI solution - instead of just good, determine the best data to include to meet the challenging business needs, scope an initial CDI implementation and subsequent rollouts, and define and demonstrate CDI success.