Betfair Ensures IT Scalability and Performance to Support Explosive Growth

Overview

Betfair has staked its business on Oracle's real-time technology to meet the speed, performance, and scalability needs of one of the busiest and most time-sensitive applications on the internet. In contrast to traditional bookmaking, Betfair's peer-to-peer betting model allows customers with opposing views to place bets directly against each other online. Punters can also modify their positions during the course of a sporting event through in-play betting. Response time is the key metric for Betfair in a business in which delays of a split second are unacceptable, and even minor shifts in performance have a multi-million-dollar impact on the bottom line. Oracle's high-performance architecture allows the company to place 99.998% of bets within one second, even during peak periods.