LG Electronics Nordic AB Reduces Administration Costs by 50% With Integrated Web-Based System

Overview

LG Electronics Nordic AB, part of the LG Electronics Group, wanted to improve follow-up of costs for marketing campaigns, special offerings and other marketing activities and simplify report generation for analysis of marketing costs. The challenge was to integrate calculations into a Web-based system to allow the company to monitor its marketing activities accurately and efficiently and create an archive for current and historical information. LG Electronics Nordic AB worked with Explit AB to implement Oracle Database as a scalable platform for the company's cost control system in its marketing department and integrated different kinds of information with new Web applications on a single server via Oracle Application Express, a feature of Oracle Database.