New Mobile Solution Improves Distribution Efficiency for Snack Food Manufacturer

Overview

Snack food manufacturer Lance supported Direct Store Delivery (DSD) using a difficult-to-maintain mobile application running on eight-year-old devices, which were failing at an increasing rate. The company addressed those challenges by migrating to Apacheta RouteACE workflow software running on new Windows Mobile devices. Features such as bar code scanning, support for direct exchange of data, and fast startup and synchronization are enhancing customer service and increasing productivity for the company's 1,400 DSD salespeople, while the ability to change business rules and workflows without writing code makes it easier to support the solution. In addition, the solution's extensibility and the visibility it provides into how salespeople work put Lance in a strong position to deliver further gains in business efficiency and productivity.