OneTravelSource.com and Google Maps for Enterprise

Overview

OneTravelSource.com is a website for travelers, offering discount airfare, hotel rates, car rentals, customized trips, and last minute getaways. OneTravelSource.com had been using a company called I-Maps for their mapping services but the biggest limitation was that the maps were not scrollable. Also, had no control over the icons and searches were limited to North America, a real problem for a company offering international travel options. OneTravelSource.com deployed Google Maps as well as MapQuest which has encouraged users to click through more often. It had ability to put the company's hotel icons and additional information directly on a map, rather than the old way, which simply brought up an image map and also required more clicks.