Overview
Declaring war on security exploits, browser providers are collaborating with industry experts to make their products more secure. A new breed of high-security browsers, including Firefox, Opera, and the upcoming Microsoft Internet Explorer 7, give users clear indications of a site's trustworthiness. With an average online order value of £75 and rising abandonment rates, e-commerce sites stand to gain or lose veritably depending on how users perceive them through these new browsers.
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