The Long Tail of Risk and the Dynamics of the Security Market

Overview

An organization's platform and its risks are never in equilibrium for long; as long as equilibrium exists, risks are under control and the bad guys are denied their payday. But bad guys need to feed their families, so they're constantly developing innovative ways to disrupt the risk equilibrium. As soon as one bad guy develops a new attack, other bad guys can flock to it and may quickly create large losses. When this happens, risk costs escalate rapidly, and businesses pressure platform product vendors to reduce their escalating risk taxes. This dynamic drives the security market to be always consolidating but never consolidated.