Vendor : BD-BrandProtect
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Remember this itemFormat: PDF
Date:
03/10/2007
Overview
This whitepaper identifies the numerous threats that hackers, phishers and others can inflict on name brands and product reputation. The report cites numerous statistics describing the severity of attacks waged on popular brands such as Tommy Hilfilger, Coca-Cola and McDonald’s. This report also elaborates on the importance of maintaining and securing one’s brand, ensuring that risk is properly managed while preserving consumer trust.
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