EV Green Bar Viewers Register 87% More Often for Papercheck

Overview

Papercheck is a San Francisco-based company that offers document editing and proofreading services, especially to academic users, over the Internet. The company wanted to eliminate credibility as an issue with customers and get more site visitors to register for services. Papercheck standardized on VeriSign SSL Certificates from the beginning and recently upgraded to Extended Validation (EV) SSL Certificates. In tests, the company found that visitors who see the EV green address bar are 87% more likely to complete the online registration process - the key step in becoming a customer.