Microsoft Office Live Seminars: E-Mail Marketing Strategist Deb Daufeldt Presents, "Cashing in on Email Marketing"

Overview

The cost of retaining a customer is a fraction of the cost of acquiring one, so why don't businesses focus as much of their marketing budget & efforts on retention activities as on acquisition? Email has proven to be the most effective customer retention tool, ever - if done right. There is no better medium than permission-based email that is personalized, relevant, and timely. The presenter of this webcast shares proven email trends, tips, and techniques to help get people way to engaging the customers, deepening the relationship with them, and keeping away the threats of competition.