Your Message on the Move: An Introduction to Mobile Marketing and Mobile Advertising

Overview

Remember when e-mail marketing was all the rage? It was marketing at its best. It cost close to nothing to send out an email. Plus, companies were able to gauge results of a campaign quickly by measuring open rates, click-throughs, bounced messages, and, most importantly, conversions. It didn't take long for the SPAM'ers to figure that one out, however. Suddenly, the mailboxes were all inundated with Viagra, Asian girls, and mysterious personal letters from princes in Nigeria. In total, 88% of the e-mail that reaches your computer is SPAM (Secure Computing). So, the United States government made it illegal for businesses to send e-mail messages to citizens, apparently forgetting that "www" stood for "Worldwide" web.