Maximising Site Visitor Trust Using Extended Validation SSL

Overview

Web business faces a crisis in confidence. Trust in site security is declining, and in increasing numbers consumers are scaling back their online transactions or opting out entirely, resulting in many online retail businesses being less effective than they could be.

With the introduction of a new kind of SSL Certificate, online companies will now be able to definitively demonstrate their identity to customers and customers will be able to confirm this identity before trusting sites. This opportunity comes as a result of the greatest development in the WebÂ’s secure backbone in over 10 years. The new certificates, called Extended Validation (EV) SSL Certificates, are the first since the technologyÂ’s origin more than a decade ago.

This whitepaper provides insight into EV SSL certificates, which can facilitate online commerce in all its forms by increasing visitor confidence in legitimate sites and greatly reducing the effectiveness of phishing attacks.