RAIL, Retail and Reality

Overview

The rail industry has seen a steep rise in demand and is gearing up to absorb further changes. As it morphs into a modern, mass-market consumer proposition and leaves behind an era of undifferentiated utility service, what can rail learn from the retail sector - a great success story in contemporary business change? Features of the white paper which bear on the retail dimension include simplifying fares, introducing smartcards in major cities and selling inter-city tickets via mobile phone.