Conversions Leap When Oisix Inc. Customers See the EV Green Address Bar
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Overview
Oisix Inc. is Japan's biggest online food retailer with annual revenue of over $60 million. They have managed their online shopping site, Oisix.com, since 2000. Every month, Oisix.com sees more than one million unique visitors who come to purchase top quality foods for home delivery. The challenge was to demonstrate concern for safety of the online shopping experience, to increase trial set conversion rate and to build Oisix Club membership. Oisix deployed VeriSign Secured Seal and VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates.
See also: Authentication - Encryption
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