Social Networking in the Business World: A Strategic Approach

Overview

Is an outright ban on workplace social networking a good idea? Or should companies be more calculated in their points of view and look at how the negative effects social networking has on a company's bottom line can actually turn positive if management adopts a more strategic policy than has been common in the past. There are certainly good reasons to suppose that unfettered employee access to social network sites can cost company dearly, and it discusses some of these reasons in this white paper. But there are also good reasons for thinking that certain types of social networking can benefit many companies a great deal.