Developing a Business-Driven Strategy for Natural Language Processing Technologies

Overview

Through On Demand Innovation Services - a partnership between IBM Research and Global Business Services - IBM was able to give the insurance and banking executives an integrated view of the technology itself and potential business applications. As a leader in the fields of speech and language processing, IBM Research was well-positioned to provide a comprehensive overview of NLP and its capabilities. Global Business Services (GBS) employed its Capability Maturity Model technique to help the company's decision makers understand the full range of NLP possibilities and implications for their business. The process gave the client both the big picture and the in-depth information it needed to forge a strategic pathway toward market leadership.