Osram Customers See the World in a New light With mySAP Customer Relationship management

Overview

Headquartered in Munich, Germany, OSRAM produces lamps and lighting systems that light up more than 140 countries around the world. OSRAM aimed to provide their customers with convenient access to their systems around the clock. E-selling with mySAP Customer Relationship Management (mySAP CRM) provided the IT basis for this access. mySAP CRM enabled them to provide country-specific catalogs, product ranges, and prices in various languages and currencies.