mySAP CRM Helps Boost Customer Service and Cut Costs

Overview

Fiorano Modenese, Italy-based Florim, with 2002 revenues of ?293.4 million and 1,700 employees, manufactures wall, floor, and swimming-pool tiles, and porcelain stoneware for commercial and residential use. To remain successful in a globally competitive and financially challenging environment, Florim Ceramiche S.p.A. must offer superior products at attractive prices. Florim deployed the Internet sales capabilities of mySAP Customer Relationship Management (mySAP CRM) to strengthen ties with customers and sales partners. The solution also helps Florim reduce errors in order processing, eliminate redundant operations, and respond faster to customers and partners.