Valuating Privacy

Overview

Because people can easily obtain, aggregate, and disperse personal data electronically, privacy is a central concern in the information age. This concern is clear in relation to financial data and genetic information, both of which can lead to identity abuse and discrimination. However, other relatively harmless information can also be abused, including a person's gender, salary, age, marital status, or shopping preferences. What's unclear is whether it's the fear of such abuse that actually causes people's stated hesitance to reveal their data.