Sony of Canada Taps mySAP CRM to Launch Holiday Marketing Campaigns

Overview

The holidays are the biggest selling season of the year. During this time - during any important selling season, for any type of business - it's crucial that consumer-products companies keep their customers continuously informed of promotions, product introductions, and marketing messages to stimulate sales. Sony of Canada wanted to target select customers and launch a series of holiday marketing campaigns via e-mails and physical mailings. The company installed the mySAP Customer Relationship Management (mySAP CRM) campaign-management capabilities in three months, just in time for its marketing push.