Kavo Uses mySAP CRM and Its e-Selling Capabilities to Develop an Online Shop - And to Provide Excellent Customer Service

Overview

The KaVo group has epitomized state-of-the-art technology in dental instruments and systems for almost a century. KaVo aims to continually reinforce its position as a market leader and to consolidate its role as product innovator. To reach this goal they need first-class products as well as a determined customer orientation with modern service offerings and fast processing functions. KaVo employees were taking orders by telephone or fax, which involved manual recording of information and therefore lengthier processing times. To expedite this process, KaVo decided to implement an additional electronic sales channel - using mySAP Customer Relationship Management (mySAP CRM) and its e-selling capabilities.