Leveraging Presence in the Design of Mobile Services: Challenges, Opportunities, and Value Creation

Overview

The growing interest in presence stems from the enormous success of instant messaging and its natural evolution toward presence-based applications which leverage real-time information about user, system, or device to enable users and applications to make more intelligent decisions about information and request routing. The cumulative research on presence has failed to consider the implications of presence in the mobile environment and as such presence has been largely misunderstood and misapplied in the industry practices. This paper addresses this problem by explaining what presence is, how it relates to the mobile environment, and how it can increase value to the users of mobile services and applications.