Oracle Case Study: Pulte Homes
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Overview
Pulte Homes operates in an industry in which customers seldom make purchasing decisions based on brand recognition. Seeking to differentiate itself from other home-builders, Pulte Homes needed ways to present itself as an innovative, progressive company. Pulte Homes has implemented PeopleSoft Enterprise Online Marketing from Oracle to execute campaigns that cost-effectively communicate its unique selling points to potential homebuyers.
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